DISPLAY ADS
Connect with a more precise audience at a lower cost, backed by a track record of reliable tracking, attribution, and real-time programmatic display optimization.
DIGITAL DISPLAY ADS CAN BE:
- Accessible on any connected device, seamlessly integrated with a wide range of content such as news, sports, social updates, reviews, and more.
- Delivered to your target audience based on their behavior
- With Halcyon you only pay if consumers engage with your ad
- Halcyon’s attribution allows you to clearly see return on ad spend (ROAS)
VIDEO ADS
Video conveys your narrative like no other medium can, especially when delivered through programmatic pre-roll, mid-roll, and post-roll video content.
BENEFITS OF PROGRAMMATIC VIDEO MARKETING:
- Reach your target audience wherever they are, regardless of the device they are using.
- Only pay if customer engages with the ad
- Halcyon enhances the return on investment (ROI) for your campaigns by generating competition for your advertising budget across all available channels to effectively deliver your ads.
OTT & CTV COMMERCIALS
OTT ads and CTV commercials establish a connection between your brand and users engaged in premium, episodic video content.
BENEFITS OF OTT & CTV ADS:
- Viewed on connected TVs, TV streaming devices, gaming consoles, mobile, tablet, and desktop devices
- Halcyon can uniquely track conversions from prospective customers
- Pay per engagement (not impression)
NUTRITION CASE STUDY
In April 2020, Our Partner-Nutrition Company had an average cost-per-acquisition of $83. Fast forward only two months and our partners were able to not only get below the goal CPA of $30 but average below $28 CPA.
- Goal CPA: $30
- Month 1 CPA: $83
- Month 3 CPA: $28
- Result: 66% decrease in CPA in just 3 months and below their goal CPA